Realize a Single Customer View | Part 2
Barriers to a single customer view A single customer view can be challenging to create in today’s business environment. First, most...
Realize a Single Customer View | Part 1
Introduction As organizations fight for a greater percentage of market share, businesses are looking to generate greater loyalty and...
The Arrival of Generation Z: Four Insights into Their Buying Habits
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and...
A Step-by-step Guide to Segmenting a Market
How to segment a market A step-by-step guide on how to construct market segments is provided below. However, there are a number of...
REACHING BLACK WOMEN ACROSS MEDIA PLATFORMS
For marketers seeking to reach African-American women, integrated campaigns—inclusive of not only traditional platforms such as...
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